Via Drudge -
Abercrombie & Fitch (NYSE: ANF - News) announced today that it has decided to retire the A&F Quarterly and will cease publication with the Christmas issue. While it has enjoyed success with the Quarterly over the years, the Company believes it is time for new thinking and looks forward to unveiling an innovative and exciting campaign in the Spring.
Wow, maybe the new campaign will actually involve models who WEAR the clothes. For A&F, that would be innovative indeed.
This just makes me laugh, not because I'm all "eek! Naked people!" but because the execs are going to try to spin the idea that clothing stores featuring models WEARING THE CLOTHES is somehow innovative. Who knew?
Word of advice, A&F - while I admire the chutzpah of a firm that manages to succeed in selling overpriced, shoddy J Crew knockoffs via the ultimate Emperor's New Clothes strategem, you had to know that "underage pr0n" marketing was a short-term titillation at best. Now you're faced with marketing the actual clothes--your sales are probably going to suffer. Ah well, there's always Heroin Chic to cash in on...
Posted by Big Arm Woman at December 10, 2003 09:41 AM